Google Analytics has been declared illegal in multiple EU countries. VulpaSoft is the compliant behavioral analytics alternative.
Google Analytics (both Universal and GA4) has been found to violate GDPR by data protection authorities in France (CNIL), Austria (DSB), and Italy (Garante). Using GA may expose your company to regulatory risk.
| Criteria | VulpaSoft | Google Analytics |
|---|---|---|
| Legal status in EU | Compliant | Declared illegal (FR, AT, IT) |
| Data hosting | EU only (Frankfurt) | US (Google Cloud) |
| Data shared with third parties | Never | Yes (Google Ads ecosystem) |
| Cookies | None | Yes (multiple) |
| Consent banner required | No | Yes (mandatory) |
| IP anonymization | SHA-256 (irreversible) | Truncation (partial) |
| Behavior Maps | Yes | No |
| Session replays | Yes | No |
| Scroll maps | Yes | No |
| Behavioral analytics | Yes (friction, rage clicks) | Limited |
| Open source | SDK (planned) | No |
| Data ownership | Full (export/delete anytime) | Limited |
Google Analytics is a traffic analytics tool focused on page views, sessions, and conversion funnels. VulpaSoft is a behavioral analytics tool focused on understanding how users interact with your interface — clicks, scrolls, friction, and replays. They complement each other, but if you need to replace GA for compliance reasons, VulpaSoft gives you deeper behavioral insights while staying fully compliant.
The core issue with Google Analytics is data transfer to the US, which violates GDPR after the Schrems II ruling. VulpaSoft solves this by using exclusively EU-based infrastructure. All sub-processors operate from Frankfurt, Germany.
Google Analytics requires a cookie consent banner, which studies show reduces data collection by 30-50% as users dismiss or deny cookies. VulpaSoft requires no consent banner, giving you 100% data coverage of your visitors.